The Automotive Industry Club of the Federation of Thai Industries (FTI) has reported that Thailand's total vehicle sales in 2024 reached 572,675 units, marking a significant decline of 26.18% from 2023.

Passenger cars and sport utility vehicles (SUVs) accounted for 341,956 units, representing 59.71% of total sales, a 15.98% decrease from the previous year.

• Internal combustion engine (ICE) passenger cars and SUVs: 155,044 units (27.07% of total sales), down 35.01%.
• Battery electric vehicles (BEVs): 66,732 units (11.85% of total sales), down 9.29%.
• Plug-in hybrid electric vehicles (PHEVs): 2,391 units (0.42% of total sales), up 26.17%.
• Hybrid electric vehicles (HEVs): 117,789 units (20.57% of total sales), up 26.71%.

Pickup truck sales stood at 163,347 units, a sharp decline of 38.30% from the previous year.

• Pickup-based passenger vehicles (PPVs): 36,843 units, down 38.89%.
• Medium-duty trucks (5–10 tons): 16,046 units, down 42.03%.
• Other vehicle types: 14,483 units, down 9.93%.

Despite an overall downturn in auto sales, the hybrid vehicle segment showed notable growth, reflecting a shift in consumer preferences toward fuel-efficient and electrified mobility solutions.