Fujitsu Thailand Integrates SAP and ServiceNow to Drive Sustainable Supply Chains for Thai Manufacturers

As Thai manufacturers face increasing supply chain challenges and uncertainties, digital transformation has become essential for resilience and sustainability. Fujitsu Thailand leverages the integration of SAP and ServiceNow to help organizations streamline processes with greater speed, accuracy, and real-time visibility.

In this exclusive interview, we speak with:

• Panadda Promwongsak, SAP Head, Fujitsu (Thailand) Co., Ltd.

• Pornchai Angsripuang, ServiceNow Lead Consultant, Fujitsu (Thailand) Co., Ltd.

Together, they share their insights, strategies and success stories on how technology can drive sustainable supply chains.

Driving Customer Transformation with Fujitsu Thailand

Panadda Promwongsak has over 30 years of ERP and SRP experience. Her role extends beyond delivering IT solutions into consulting and facilitating knowledge transfer for smooth ERP implementation.

"Fujitsu's journey has been remarkable," Panadda noted. "We've undergone a comprehensive transformation, evolving into a full-service provider that is now the world's 10th largest IT services company."

Pornchai Angsripuang brings specialized expertise as ServiceNow Lead Consultant, overseeing clients in Thailand while collaborating with APAC teams to manage end-to-end projects. Fujitsu has been recognized as ServiceNow Partner of the Year for seven consecutive years, with over 1,000 certified experts worldwide—significantly more resources compared to local-only competitors.

Critical Supply Chain Challenges for Thai Manufacturers

Thai manufacturers face multiple uncertainties today, spanning from COVID-19 disruptions to trade policy shifts like tariff implementations that force sudden supply chain changes. “Modern platforms must be flexible enough to instantly plug in or remove new and existing suppliers, while remaining robust and reliable.” Panadda explained.

Pornchai added that customers demand agile workflows that adapt quickly. "ServiceNow addresses this through its low-code platform, enabling fast development and seamless system integration.

Strategic Integration of SAP and ServiceNow with Fujitsu

While SAP and ServiceNow each bring distinct strengths into enterprise operations, Fujitsu’s role is to connect both systems seamlessly through customized templates for every client.

“We enable single-data integration on the cloud in real time—not just duplicated, unsynchronized data,” Panadda explained. “This approach ensures sustainable operations, cost-effective investment, and long-term scalability.”

Building Sustainable Operations

This integrated approach supports Fujitsu’s broader view that supply chain sustainability isn’t just about technology, but also about adjusting processes and perspectives.

• Software: Clients benefit from rapid and continuous upgrades.
• Business Operations: ServiceNow provides end-to-end visibility, enabling carbon footprint reduction and safer workplaces.

“The most worthwhile choice is paying only for what you use through subscription models, instead of investing to buy the entire system yourself. That is true sustainable investment,” said Panadda.

Success Stories from Fujitsu Thailand

Fujitsu Thailand's solutions have delivered measurable results across diverse manufacturing sectors:

• Electronics Manufacturer: When semiconductor shortages disrupted production, ServiceNow identified the issue early and enabled immediate corrective action.
• Distribution Business: By ensuring fast, accurate, real-time data, ServiceNow improved decision-making efficiency and supported long-term sustainable growth.

3-5 Years Thai Supply Chain Outlook

Both experts agreed that Thai manufacturers are accelerating the adoption of AI, IoT, and One Data integration to boost efficiency and reduce reliance on manual labor. In logistics especially, standardized data is already enabling smoother interoperability across platforms.

Looking Ahead and Invitation to Fujitsu ActivateNow 2025

“Thai manufacturers are not afraid of technology—they simply want proven cases before adopting it. Fujitsu brings global success stories to share, ensuring our solutions create long-term value and sustainability, not just system replacements,” concluded Panadda and Pornchai.

Fujitsu will showcase these innovations at Fujitsu ActivateNow Southeast Asia 2025, themed Transformation Beyond Boundaries, on October 9, 2025 (14:00–19:00) at the Grand Ballroom, Grand Hyatt Erawan Bangkok.

The event will feature updates on cutting-edge technologies, case studies from leaders such as Kiatnakin Phatra, Bangchak, TOYOTA Connected, and Bitkub, and immersive experience tracks to guide organizations towards building a more connected, intelligent and agile 

Register here: